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Issue 115 - March 25, 2008 Take Me Out to the Ball Game – with Honey!
Häagen-Dazs® Loves Honey Campaign Launched:
Häagen-Dazs says more than 40 percent of its all-natural ice cream flavors include ingredients dependent on honey bees for pollination. As part of its honey campaign, Häagen-Dazs has introduced a new ice cream flavor - Vanilla Honey Bee. The Häagen-Dazs Loves Honey site includes considerable information educating consumers about the importance of pollination and the effect of CCD. The site also provides tools to help consumers spread the word about these issues. The site includes sections for: The Honey Bee Crisis, How We’re Helping, Why We Care and How You Can Help. Additional sections include Make & Send a Bee and The Bee Store, where t-shirts with a variety of save the bee messages may be purchased. To visit the site, go to http://www.helpthehoneybees.com
 Bee Movie on DVD The Bee Movie’s Barry B. Benson made an appearance on the 2008 Oscar awards ceremony, announcing the nominees for Best Animated Short. The annual Oscar ceremony attracts millions of viewers worldwide.
USDA Sets Dates for Honey Packers and Importers Promotion and Research Program Referendum
The program will be implemented if favored by a majority of the first handlers and importers, and a majority of volume voting in the referendum. Voters consist of first handlers and importers of 250,000 or more pounds of honey per calendar year. If implemented, the program would be administered by a 10-member board and its alternates who will be responsible for carrying out activities intended to strengthen the position of the honey industry in the marketplace. In addition, the board will work to develop, maintain and expand domestic and foreign markets for honey and honey products. The national coordinated generic program would be financed by a mandatory assessment of $0.01 per pound on honey and honey products paid by first handlers and importers that handle or import at least 250,000 pounds of the commodity annually. The proposed order, referendum order and referendum procedures for the program were published in the March 3, 2008, Federal Register, and posted electronically on the Internet at www.ams.usda.gov/fv/rpdocketlist.htm and www.regulations.gov. On March 24, 2008, AMS mailed the ballots, voting instructions and a summary of the proposed program to all known eligible first handlers, and importers of honey. Eligible first handlers or importers who do not receive a ballot should contact: Kathie Notoro by calling (888) 720-9917; faxing (202) 205-2800; or by e-mailing Kathie.Notoro@usda.gov. USDA NASS Releases 2007 Honey Production Data National Honey Report for February
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Honey Bear Meets Great Art: NHB Produces New T-Shirts, Posters and More for Purchase by Consumers
“Häagen-Dazs ice cream is made from the finest all-natural ingredients, and the plight of the honey bee could mean many of the ingredients used in our top flavors… would be difficult to source,” said Häagen-Dazs brand manager Josh Gellert. “To discover and prevent what’s killing our honey bees, the Häagen-Dazs brand is launching the Häagen-Dazs loves Honey Bees™ campaign to fund sustainable pollination and CCD research at Pennsylvania State University and the University of California, Davis.”