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Issue 116 - April 30, 2008
NHB Launches Its First Baseball Honey Promotion; Former Major League Player Turk Wendell Is Promotion’s Spokesperson
 Take Me Out to the Ball Game – with Honey! This year, in a first-time promotion NHB is sharing America’s passion for baseball by sponsoring several Minor League Baseball™ teams for the 2008 season. The teams are: the Durham Bulls, Raleigh/Durham Area, N.C., (affiliate of the Tampa Bay Rays); the Iowa Cubs, Des Moines, Iowa, (affiliate of the Chicago Cubs); and the Stockton Ports, Stockton, Calif., (affiliate of the Oakland A’s).
The promotion will involve a myriad of activities, including official “Honey Nights,” “Honey Sampling Nights,” survey nights, team samplings, ballpark signage and a “Sweeeet Play of the Game” at home games. When announcers call out the “Sweeeet Play of the Game,” NHB will donate $100 to the Ronald McDonald House in Des Moines, Raleigh Durham or Sacramento (near Stockton). Honey also will be the official natural energy booster for the three teams and will have a position of honor on all training tables!
 Turk Wendell, former Major League Baseball relief pitcher, will serve as NHB’s program spokesperson. During his baseball career, Wendell played for a number of Major League teams, including the New York Mets. Wendell was extremely well liked by Mets fans, due to his friendly personality, sense of humor, outspoken nature and baseball-related eccentricities. Wendell appeared in the playoffs twice with the Mets, in 1999 and 2000, including an appearance in the 2000 World Series. Wendell also is well renowned for his charity work, particularly working with children through various organizations. In 2000, Wendell was given the “Good Guy Award” by the New York Press Photographers Association in honor of his considerable charitable contributions.
Honey Industry Members Invited to Attend Baseball Honey Nights
The promotion “Honey Nights” will be held at all three ballparks, with a barbecue for 50 people. Area Ronald McDonald House patients will be invited as guests. Honey industry members are also invited to attend at their own expense.
The Official Honey Nights Are:
- 7/09: Iowa Cubs
- 7/17: Stockton Ports
- 7/29: Durham Bulls
NHB’s honey baseball promotion also includes an NHB Minor League Micro-site at www.honey.com/milb. Check out the website each week for baseball club news, team standings, exclusive interviews with team mascots, great summertime honey recipes and more!
Easter and Purim Honey Promotion Results in Publicity
NHB pitched honey recipe ideas to media editors last month for use during Easter and Purim. Easter recipes included honey ham glazes and marinades. Recipes for Purim, a Jewish holiday celebrated between winter and spring, included Hamantaschen, a cookie popular during the holiday. The holiday recipes appeared in newspapers throughout the U.S.
Haagen Dazs Airs “Help Save the Honey Bees” Commercial
 As part of the “Haagen Dazs Loves Honey Bees”campaign, Haagen Dazs began airing a commercial on April 20 with a “Save the Honey Bees” message, stressing the importance of pollination. As part of the campaign, Haagen Dazs will donate $250,000 to Colony Collapse Disorder research. To view the commercial, visit the Haagen Dazs Loves Honey Bees web site at http://www.helpthehoneybees.com., then click on “See the Ads” at the bottom of the page.
Organic Trend Here to Stay Despite Food Price Crunch
Market analysts say the organic market trend is here to stay, despite rising food prices. In fact, issues surrounding these price hikes - the globalization of food and environmental factors - may actually bolster this market. West coast-based Investor Ideas investigated the trend in a recent report on organic, natural foods and alternative health stocks and industry, making a positive correlation between the organic market and rising food prices. "It is interesting that this trend emerges in parallel to the World Bank stating that food prices have increased 83 percent worldwide over the past three years and food shortages are becoming a global issue," wrote Investor Ideas. At a time when consumers are beginning to start feeling the impact of groceries on their wallets, Investors Ideas reported increased value for the stocks it surveys in the specialized areas of organics and health. These firms include: Hain Celestial, Herbalife, SunOpta, SuperValu, United National Foods, USANA, Whole Foods Market. http://www.foodnavigator-usa.com
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