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Issue 108 - July 2, 2007
New Look for BeeMail!
In this month’s BeeMail, NHB launches a new look for its electronic newsletter. We hope you like it!
New NHB 2007/2008 Officers Elected, New Board Members Seated
New officers were elected at NHB’s recent meeting in Denver, CO, June 21-22. The new NHB Chairman is Buddy Ashurst, El Centro, CA. Ashurst has been a beekeeper for 47 years and owns Ashurst American Honey, which packs and imports honey. NHB Vice-chairman is Clint Walker III. Walker is from Temple, TX, and owns and operates Walker Honey Company with his wife Janice. Nancy Gamber-Olcott was elected as NHB Secretary/Treasurer. She is the President and CEO of Dutch Gold Honey, Inc. of Lancaster, PA. Reg Wilbanks and Mark Mammen were elected to serve on the Executive Committee. Wilbanks, Claxton, GA, is President of Wilbanks Apiaries, Inc. Mammen is Executive Vice President of the Sioux Honey Association.
Two new NHB members also were seated at the meeting: Zac Browning, Jamestown, ND, Producer Region Three; and Jim Rodenberg, Wolf Point, MT, Producer Region Two. Re-seated for a second term was George Hansen, Colton, OR, Producer Region One.
NHB holds three board of directors meetings each year, generally in June, October and February. NHB’s next meeting is scheduled for October 11-12 in Denver, CO.
New Grilling with Honey Recipes
New summer grilling recipes - Caribbean Burgers, Honey Lacquered Salmon and Honey Flank Steak - were recently distributed by NHB to the top 300 daily newspapers as well as to online publications. NHB will monitor usage of the recipes and photos. You can find the recipes at www.honey.com.
New – Kid’s Poster and NHB 20th Anniversary Stickers
NHB recently produced two new items to help beekeepers and educators promote honey.
The “A Sweet Story - The Making of Honey” poster is designed to complement the new kid’s brochure of the same name and to hang in the classroom during “Ag in the Classroom” sessions. Educators can obtain the 24” x 19” poster free of charge in limited quantities. The poster also is available for purchase at $1.00 per poster.
NHB "20th anniversary" stickers will soon be available for purchase. The stickers will be similar in shape, size and color to the “Honey I Love You” stickers.
You can soon view the new poster and stickers online at
http://www.honey.com/honeyindustry/resources/merchandise.asp
“Beekeeper for a Day” Contest Winner Spends a Day with Bees
Nadine Moradas, the nine-year old who won NHB’s 2006 “Beekeeper for a Day” honey label design contest took her winning trip to Florida in May. She and her family spent day with Florida beekeepers learning about bees and honey. She also had the opportunity to extract her own honey from several beehives.
Calling All Master Beekeepers!
Are you a master beekeeper, or do you know a master beekeeper, who would like to possibly help out with NHB consumer honey publicity? If so, NHB would like to hear from you! Contact Jami Yanoski at jami@nhb.org or at 800-553-7162.
The Original Honey Bear Turns 50 and Dutch Gold Asks the Public to Help Name Him…or Her
Talk about an identity crisis. Born 50 years ago, the Original Honey Bear would finally like to have its own name. As part of the Honey Bear’s 50th Birthday, Dutch Gold is accepting entries for the Original Honey Bear’s name on its web site, dutchgoldhoney.com, from July 1 through August 31. The winning name will be announced on September 12 during the Honey Bear’s 50th Birthday Bash celebration.
Numerous stories abound about how empty Bears have been used – including bath tub toys! So in addition to submitting names for the Original Honey Bear, consumers are invited to share their unique stories regarding the Honey Bear.
http://www.dutchgoldhoney.com/store/
News from USDA:
USDA Seeks Comments on Establishing New Honey Packers And Importers Promotion Order
The U.S. Department of Agriculture (USDA) recently announced that it is seeking comments on a proposal for a new national Honey Packers and Importers Research, Promotion, Consumer Education and Industry Information Order.
"The proposed national research and promotion program would replace the existing Honey Promotion, Research and Consumer Information Order, and the Department is recommending a referendum be conducted, prior to the implementation of the proposed order, to ascertain if the persons covered and assessed favor it," said Lloyd C. Day, administrator of USDA’s Agricultural Marketing Service (AMS), a marketing and regulatory programs agency.
The program would be administered by a 10-member board and its alternates and will be responsible for carrying out activities intended to strengthen the position of the honey industry in the marketplace, and developing, maintaining and expanding domestic and foreign markets for honey and honey products. The national coordinated generic program would be financed by a mandatory assessment of $0.01 per pound on honey and honey products paid by first handlers and importers that handle or import at least 250,000 pounds of the commodity annually.
The proposed rule was published in the June 4, 2007, Federal Register, along with a proposed rule on the procedures to be used in the referendum to determine if the program will go into effect. Comments on both rules must be received by Aug. 3, 2007. Comments should be mailed in triplicate to the Research and Promotion Branch, Fruit and Vegetable Programs, AMS, USDA, Stop 0244, 1400 Independence Avenue SW, Washington, DC 20250-0244; by phone (888) 720-9917; fax (202) 205-2800; or find email instructions at www.regulations.gov.
Copies of the proposed rule and any comments that are received may be requested from the same address or viewed at: www.ams.usda.gov/fv/rpdocketlist.htm or www.regulations.gov.
AMS encourages all eligible individuals to participate in its committee and board activities. It is USDA’s policy that membership on industry-governed boards and committees accurately reflect the diversity of individuals served by the programs.
The Production and Popularity of Functional Foods Continues to Rise
The popularity of "functional foods" is not showing signs of waning any time soon. Functional foods are those foods that encompass potentially healthful products, including any modified food or ingredient that may provide a health benefit beyond the traditional nutrients it contains. Two recent offerings include Diet Coke Plus (the "plus" meaning added vitamins and minerals) and Tropicana Orange Juice with Omega-3. Both seem to be banking on health and wellness messaging resonating with consumers.
If a food is going to boast of a health benefit, it has to make sense to the consumer. From the marketer's perspective, consumers are looking to foods to help manage any number of health issues: high blood pressure, obesity, diabetes, high cholesterol and so on. From the consumer's vantage point, however, the benefits from the foods need to be naturally occurring. They must be able to easily connect a food product with the health claim accompanying it.
http://www.hartman-group.com/products/HB/2007_05_09.php
More Good News About Green Tea -EGCG in Tea May Prevent Arthritis
Epigallocatechin-3-gallate (EGCG) extracted from green tea may inhibit the production of inflammatory molecules associated with joint damage in people with rheumatoid arthritis, scientists have reported. The tea extract may also suppress the inflammatory products in the connective tissue of people with rheumatoid arthritis, said
Salah-uddin Ahmed, from the University of Michigan Health Systems, during Experimental Biology 2007 in Washington, D.C.
"Our research is a very promising step in the search for therapies for the joint destruction experienced by people who have rheumatoid arthritis," said Ahmed.
The results add to an ever-growing body of science linking tea consumption to a wide range of health benefits, including lower risk of certain cancers, weight loss, heart health, and protection against Alzheimer's.
http://www.foodnavigator-usa.com/news/ng.asp?n=76161&m=1FNU430&c=sdrfswnocmjehhk
20 Years of Sweet Success: Looking Back
In 2007, NHB is celebrating its 20th anniversary. NHB will periodically highlight in BeeMail various milestones accomplished throughout the last 20 years.
July 1987 - NHB initiates its first market research on:
- Consumer usage and attitudes - demographics and how, when and why honey is used (or not used) and a honey comparison to other sweeteners.
- Retail distribution study to determine the percentage of stores stocking honey, the percentage of stores with honey on sale, condition of the honey, the shelf space and display material used and the retail conditions experienced by honey consumers.
- Foodservice research to determine the volume and penetration of honey in all segments of the foodservice industry (fast food, fine dining, catering and schools). Analyze how honey is presently used, profitability of honey and packing problems and preferences.
- Propose area for honey product development.
July 1989 - NHB helps Honey Graham Chex Cereal reformulate to double the honey content. To bring attention to the change, the packaging, sales material and coupons feature NHB’s honey bear service mark.
July 1992 - NHB develops an education program called PRIDE to help beekeepers maintain quality standards in honey production. The PRIDE program consists of an eight-minute videotape and an education packet highlighting safe honey production practices from bee hive to honey house and tips on proper chemical use, honey house sanitation and record keeping.
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