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Issue 113 - December 12, 2007
Researchers from Penn State College of Medicine recently published a study, funded by NHB, comparing honey to over-the-counter medicines for relief of upper respiratory infection symptoms, such as cough. Providing a safe alternative for children more than 12 months old, honey out-performed the cough medicine in offering a better night’s sleep and reducing cough severity. In the study, the researchers enrolled 105 children between the ages of 2 and 18 at a single university-affiliated physician practice site. On the first night of the study, children received no treatment. Parents answered five questions about their child’s cough and sleep quality as well as about their own sleep quality. On the second night, children received either honey, artificial honey-flavored dextromethorphan (DM) or no treatment about a half hour prior to going to bed. Parents answered the same five questions the following morning. Across the board, parents rated honey as significantly better than DM or no treatment for symptomatic relief of their child’s nighttime cough and sleep difficulty. In a few cases, parents did report mild side effects with the honey treatment, such as hyperactivity. Ian Paul, M.D., M.Sc., a pediatrician, researcher and associate professor of pediatrics at Penn State College of Medicine and Penn State Children’s Hospital said “Additional studies should certainly be considered, but we hope that medical professionals will consider the positive potential of honey as a treatment given the lack of proven efficacy, expense, and potential for adverse effects associated with the use of DM.” The study results will be presented at the January 8th Honey & Health Symposium in Sacramento, Calif. For more information, visit www.honey.com. BeeMovie a Hit! Generating Positive Honey Publicity! And as mentioned in last month’s BeeMail, special BeeMovie honey promotions are being currently conducted in supermarkets, as well as by individual honey producers. Don't forget to visit NHB's colorful "It's Honey Time" web site, featuring graphics from Bee Movie. The site includes a link for kids with honey snack ideas and "Real Bee Facts" and a link for Moms with honey beauty tips and recipes. The site has links to both Bee Movie and NHB. http://www.honey.com/beemovie/ More Tasty Ideas from National Honey Board: Honey Moo, Honey Glaze and Honey Soda Now three new products are ready for a grand unveiling. Honey Moo, a milk modifier, uses the clean pure taste of honey to bring chocolate or strawberry flavor to milk. These products are part of a larger campaign to move kids away from soft drinks and towards healthier dairy products. Honey Glaze contains 65% honey and is available in three varieties - Honey Dijon, Chipotle Honey and Chili Garlic Honey. The glazes are an easy way to marinate meat for the grill or stir-fry, and they also make a great dipping sauce. The final products capitalize on the fast-growing drink segment – a kiwi-lime soda and peach oolong tea, both flavored with honey. New product concepts developed by a commodity board have a unique set of advantages. NHB has in-depth knowledge of consumer attitudes toward honey, as well as the technical aspects of formulating with honey. What a private company might find most valuable is that NHB already has invested in making bench-top samples with preliminary formulations. However, full-scale production, product identity, packaging and distribution would be the responsibility of the manufacturer or marketing entity. To find out more about these new honey products, contact Charlotte Jordan at (303) 776-2337 or charlotte@nhb.org. Baking Sales Kit Ready for Honey Suppliers First Symposium on Honey and Health; Charter Memberships Available For more information, visit www.prohoneyandhealth.com National Honey Report for October 20 Years of Sweet Success: Looking Back In 2007, NHB is celebrating its 20th anniversary. NHB will periodically highlight in BeeMail various milestones accomplished throughout the last 20 years.
December 20, 1995 -NHB establishes an International Trade Lead Service which helps U.S. honey exporters identify new sales opportunities in international markets. Trade leads from international buyers are collected and databased at NHB’s office on a daily basis. This information is then sent by fax to subscribers. December, 1996 - Barney & Friends begins running segments on honey for their children’s programming. NHB provides bee suits, video footage of bees gathering nectar and background information to help producers write the script. Finished 30-minute segment touches on the job of beekeepers, the job the bees perform in their hive, their importance in pollination and the delicious taste of honey.
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NHB-Funded Study Finds Honey an Effective Cough Treatment for Children
December 1989 - NHB launches new “It’s Time for Honey” ad campaigns in Better Homes and Gardens, Ladies Home Journal and Woman’s Day, reaching over 70 million consumers. Ads highlighted the honey bear logo to tell if products contained real honey by NHB standards for honey usage. NHB also ran an “It’s Time for Honey” recipe contest in Woman’s Day.