2018: A Year in Review


The National Honey Board (NHB) had a successful 2018 filled with interactive consumer, media and industry initiatives that positioned honey as a versatile and delicious product for any lifestyle. From partnerships with top chefs, bakers, brewers, and brands to delicious retail promotions, the NHB worked hard to keep honey top of mind for consumers, foodservice and food manufacturers alike in 2018. Here are some of the key highlights:

  • The NHB participated in the EPCOT International Flower and Garden Festival, where their Honey Bee- stro booth was named guest favorite.
  • The NHB secured 629 million media impressions in publications like Parents and Better Homes & Gardens that showcased how honey enhances any meal.
  • The NHB's partnership with Celestial Seasonings resulted in almost 11 million $2 honey offers distributed while its partnership with Thomas English Muffins involved 250 demos with 50,000 recipe honey books distributed.
  • Additional NHB events, including the Honey Baking Summit and Honey Spirit Summit, encouraged individuals to use honey in new ways-including in products like coffee, baked goods, beer and whiskey.

For more on the Board's 2018 marketing efforts, check out our sizzle reel below.