Hot honey has moved from fad to mainstream — especially in condiments. In fact, the Summer Fancy Food Show saw a number of new hot honey sauces for several reasons.
1. Flavor Profile: Just when we think the hot honey ingredient innovation has peaked, honey was combined with a number of innovative, hot ingredients, creating a new wave of unique and versatile products that appeal to a wide range of consumers.
2. Cooking at Home: Consumers are spending plenty of dollars in restaurants, resulting in a yearning to recreate their favorite dishes at home. They’re looking for bold, adventurous flavors in sauces and condiments that mimic favorite restaurant fare, and hot honey fits this category perfectly. Hot honey sauces can be used in a variety of ways, such as a topping for pizza, drizzled over fried chicken or as a marinade, for example.
3. Nutrition Perception: Honey is an all-natural sweetener that can be marketed as a more wholesome option in sometimes calorie-laden sauces, appealing to health-conscious consumers.
The food industry is always looking for new and innovative products to attract consumers. These hot honey sauces from the Summer Fancy Food Show offer a unique position that differentiates themselves in a crowded condiment market.
