MARKET RESEARCH

This survey collected consumer views about food products with honey as an ingredient. A total of 400 households, which consisted of men and women between the ages of 25 and 69, were interviewed using random digit dialing. Their opinions were solicited on products like honey BBQ sauce, honey baked ham, and honey cough drops. Specific brand names were not mentioned.

Some key findings include:

• Over two-thirds of respondents are willing to pay more if such products are made with real honey.
• On average, respondents indicate that they would pay some 15% more for a product made with real honey.
• Honey Cough Drops appear to be more price-sensitive to whether or not it contains real honey. Approximately three-quarters of respondents are willing to pay more if Honey Cough Drops are made with real honey. On average, respondents indicate they would pay nearly 18% more for a product made with real honey.

This survey studied consumers' responses to bottle shapes, pour mechanisms and label design. 240 interviews were completed among women between the ages of 25 and 69, who had honey in their home, and served or ate honey themselves.

Some key findings include:

• The bear flip-top container was rated the highest both on looks and functionality.
• The bear was primarily liked because it's a bear and it's cute.
• Other containers that ranked low on looks were rated higher after use because they poured easily and were easy to squeeze.