Nielsen Category Review - 2022

This 2022 Nielsen Category Review looks at the honey category in the retail space. A few key findings include:

  • Honey sales reach $920 Million
    • The category sees strong double digit dollar growth in the latest year
  • Honey average unit price grew by 15.3%
  • 12oz honey is most popular; leads in both $ and unit share
  • Bottles outperform all other pack shapes
    • Plastic continues to lead material type
  • Honey grows fastest compared to competitive categories
  • Honey volume sales peak in January and remain relatively consistent through the summer months

Click here to download the full Nielsen Category Review report.