Nielsen Category Review - 2022
Posted by National Honey Board on January 17, 2023
This 2022 Nielsen Category Review looks at the honey category in the retail space. A few key findings include:
- Honey sales reach $920 Million
- The category sees strong double digit dollar growth in the latest year
- Honey average unit price grew by 15.3%
- 12oz honey is most popular; leads in both $ and unit share
- Bottles outperform all other pack shapes
- Plastic continues to lead material type
- Honey grows fastest compared to competitive categories
- Honey volume sales peak in January and remain relatively consistent through the summer months
Click here to download the full Nielsen Category Review report.