Resources

The National Honey Board currently has announced two blockbuster promotions so far for the 2017 calendar year. See below for the details on each program, and keep an eye on this space for announcements of additional programs!

 

Program #1:
 

Breakfast-focused program with Thomas’ English muffins and bagels with activations spanning January through March 2017.

  • Nationwide activity at retailers for one to two weeks during Q1 (specific timing varies by retailer)
  • On-pack IRC on Thomas’ English muffins delivers consumer offer: BUY 1 Thomas’ PLUS 1 Honey (12 oz. or larger) and SAVE $1.00
  • Customized promotions being implemented at Publix, Albertsons/Safeway, Ahold, Kroger, HEB and ShopRite
  • See sellsheet for more information
  • Thomas’ demo handout 

 

Program #2:
 

Quaker Oats “Overnight Oats” promotion

  • National “Overnight Oats” FSI
    • Drop Date: April 9, 2017
    • Circulation: 40 million households
    • Offer: BUY any Quaker Oats PLUS any Honey and SAVE $1.00
  • Quarter-Pallet Displays
    • Product: Quaker Oats 18 oz. (IRC also good on 42oz size)
    • Offer: BUY any Quaker Oats PLUS any Honey and SAVE $1.00
    • Timing: one to two weeks during Q2 (March 26–June 17)
    • Requirements: Feature and display in minimum 50% ACV
  • See sellsheet for more information

 

Want to know how our honey industry members can get more involved in National Honey Board retail promotions? The objective of NHB’s retail promotions are to increase honey sales and usage by consumers, but also focus on creating robust opportunities for honey industry members to participate in and leverage these activities with their customers. If you are interested in getting involved or would like to recommend one of your retail customers to participate, contact Don Ladhoff, NHB Retail Program Coordinator, at don@nhb.org.

 

Are you a retailer interested in participating in retail promotions conducted by the National Honey Board? The NHB has committed significant marketing dollars for developing and implementing promotions that will drive incremental honey category sales for the retail channel. To learn more and discuss how you can participate, contact Don Ladhoff, NHB Retail Program Coordinator at don@nhb.org.