The National Honey Board is changing our strategy for retail programs in 2022. We’re transitioning away from promotional programming and embracing shopper communication tactics during the pre-shop and in-store phases. This will enable us to announce the program plans with greater lead time and better allow industry members to incorporate these activities into their own plans.

Our activities in 2022 will focus entirely around National Honey Month, bringing our message of Eat honey. Save bees. Help the planet. to life before shopping trips, as well as in the store. We’ll be running four-color, full page print ads in retailer publications to tell the story of how purchasing honey supports beekeeping and bees, and in turn sustains our food supply, collectively printing over 4MM issues and generating over 10MM shopper impressions. 

Below is a list of the retailer publications we will be advertising in, as well as the timing of the placements.

  • Healthy Bites (Weis Markets) – Sept./Oct.
  • Savory (The Giant Company) – Sept.
  • Savory (Giant Food) – Sept.
  • Savory (Stop & Shop) – Sept.
  • Rouses Magazine (Rouses Markets) – Aug./Sept./Oct.
  • Celebrate Cooking (Brookshire Grocery) – Sept./Oct.
  • Simply Schnucks (Schnucks) – Sept./Oct.
  • Ready (Price Chopper) – Sept./Oct.
  • Living Well (SpartanNash) – Sept./Oct.
  • Hannaford fresh (Hannaford) – Sept.
  • Real Food (Lunds & Byerlys) – Aug./Sept.
  • Jewel Osco circular (3X) marketing page ad – Sept.

We’ll reach shoppers at retailers who don’t have custom publications – including Kroger, Albertsons/Safeway, Publix and Food Lion – with eye-catching digital ads on their native sites throughout the month of September. And we’ll extend our messaging in-store at HEB and Meijer with full color, die-cut shelf blades located in front of honey sections during National Honey Month.

Have questions? To learn more about the NHB’s 2022 retail activities, contact Don Ladhoff, NHB Retail Program Coordinator at [email protected].