RESOURCES

CATEGORY BUSINESS REVIEWS

The NHB has invested in an exciting new resource for the retail channel with a subscription to NielsenIQ’s Byzzer tool. Byzzer is a self-service dashboard enabling broad access to Nielsen sales data and reporting on over 70 food retailers operating 35,479 U.S. store locations spanning the Grocery, Mass, Club, Dollar, Drug, eCommerce, Military and Convenience segments. This resource will be utilized to provide industry members with ongoing reports on sales trends in the honey category as well as trends in the peanut butter, nut butter, jellies & jams, sugar and alternative sweetener categories.

The NHB will also be leveraging this powerful information to facilitate honey category business reviews with key retail operators during the 2024 fiscal year, sharing trends and shopper insights along with making recommendations for opportunities to increase their honey sales. If any industry members would like to nominate one of their retail customers to benefit from an NHB business review, contact Don Ladhoff, NHB Retail Program Coordinator at [email protected].