The food and beverage industry is seeing an emphasis on "clean caffeine," driven by the desire for a balanced energy boost without the jitters commonly associated with traditional caffeine sources. Adaptogenic ingredients like L-theanine and Ginkgo biloba are gaining popularity for their ability to provide sustained energy while promoting overall well-being. Plus, functional foods and beverages featuring natural energy boosters like honey are becoming more prominent.
Honey is a natural source of carbohydrates, providing 17 grams per tablespoon, which makes it ideal for an all-natural fuel for the body. Just like honey is a prime ingredient for clean label seekers, “clean caffeine” drinks, alongside other products, support sleep, stress reduction and gut health, according to the International Food Information Council. A better boost was also mentioned as a Top 10 trend by Whole Foods Market, thanks to beverages with added functionality.
Overall, the trend in beverages with caffeine is moving toward options that offer not just a quick energy fix but also contribute to overall wellness and mental health. We predict that this trend will expand into the food category in 2025, with honey and caffeine leading the charge as dual benefit clean ingredients that offer an easy way to get a quick energy fix without resorting to artificial ingredients or heavily processed products.
