Better-for-You Baking Products Rise Higher with Honey

Posted by National Honey Board on May 10, 2022

Sweetgoods

There’s a wide range of bakery products on grocery store shelves that consumers have craved since ovens came into existence. Both sweet and savory baked goods have an unparalleled appeal — from breads and crackers to indulgent cookies, muffins and decadent cakes.

But, what if we could have a bakery item that wasn’t quite as much of a guilty pleasure? What if there was an ingredient that made consumers feel better about consuming indulgent baked goods? Luckily, there is. It’s honey, and it’s used in baked goods for flavor, sweetness, functionality, versatility, and to improve consumer acceptance of a product. And honey is an all-natural ingredient that truly can position bakery foods as a better-for-you option.

Snack Food & Wholesale Bakery reported that consumers would look for ingredients in baked goods that “provide nutritional benefits in their everyday diet.” The demand for natural, clean label and plant-based products in the bakery industry continues to grow, and we’ve compiled a great list of made-with-honey products that are sure to delight consumers.

Inked Bread’s Honey Whole Wheat was an eye-catcher at this year’s Natural Products Expo West. The Queen Bee is proudly displayed on the package of this organic whole cracked wheat bread.

Photo Credit: Inked Bread
Photo Credit: Jack's Paleo Kitchen

Jack’s Paleo Kitchen’s Cookies all have one ingredient in common: honey. We particularly love the Lemon Zing variety, just in time for a refreshing, citrusy summer treat. Honey is blended with lemon oil, arrowroot powder, a proprietary flour blend and grass-fed collagen for a paleo-friendly baked good.

Pamela’s Products introduced grain- and gluten-free Honey Grahams crackers late last year, and we can’t stop munching on this honey, almond flour, organic coconut flour, and organic cassava flour product that’s free from eggs, corn, soy, nuts, and high-fructose corn syrup.

Photo Credit: Pamela's Products
Photo Credit: Crazy Monkey Baking

We’re going ape wild over Crazy Monkey Baking’s Cranberry Almond Granola Cookie Clusters. Honey helps bind almonds, cranberry and flaxseed together for a unique product with 16 grams of whole grains per serving and no preservatives, artificial flavors or colors.

Want to learn more about how to incorporate Mother Nature’s sweetener into your next better-for-you baking product? Visit honey.com for more information.