As part of our collaboration with Disney on the release of their all-new live-action epic adventure The Jungle Book, in theaters April 15th, the National Honey Board (NHB) was in Los Angeles to sponsor the red carpet world premiere, held at the historic El Capitan Theater. As nature's "bare necessity," and a favorite snack of the beloved Baloo the bear, honey is prominently featured in the film itself, and was well represented at the premiere party.
To kick off the evening, the NHB was featured on the backdrop of the red carpet, providing visibility as the stars walked and posed for photos coming into the theater. Being one of only four premiere sponsors allowed us great exposure in an elite space.
The NHB team was pleasantly surprised with the amount of honey mentions and representations both in the film and even the rolling credits. Honey definitely adds an additional element of sweetness to this great family flick.
Immediately following the movie screening was the jungle-themed after party. This event was held at the OHM Nightclub and featured photo booths, live music, games and activities for the kiddos and most importantly, honey! Not only did attendees get to munch on delicious honey-inspired eats – which spanned the entire menu and included corn bread with honey butter, Spinach Frisée & Cabbage Salad, Honey Glazed Buttermilk Country Fried Chicken with Basmati Rice, Brown Butter Honey Glazed Oblique Carrots, Beef & Roasted Cauliflower and Vegetable Pesto Cavatappi – but they also had the opportunity to get up close and personal with the hard-working bees in an observation hive, roll stunning beeswax candles and even make cute honey bee headbands. Guests had the chance to admire and even taste fresh honey comb, which was beautifully displayed on the dessert table with Walnut Wildflower Honey Cookies and Honey Crepe Cannolis.
Overall honey was very well received by all in attendance, stars and fans alike, and the NHB couldn't be happier with the response.
The Jungle Book hits theaters nation-wide this Friday, and to celebrate the NHB is giving away 30 Jungle Book prize packs including tickets to see the film. Entering is simple, just head over to our Facebook page, take our Which Jungle Book Character Are You? quiz, enter your email and submit. See? Super easy! And while you're on our Facebook page, why not give us a 'Like' to get the sweetest honey recipes, tips and news right in your news feed.
Don't have Facebook? Don't worry; you can click here to take the quiz online.
Live the legend and see The Jungle Book, in theaters April 15th.