Honey-Sweetened Products We Loved at Natural Products Expo West

Honey Variety 1

At Natural Products Expo West, we were introduced to over 900 first-time exhibitors, sharing a stunning array of innovative products that are pushing boundaries and disrupting the status quo in the natural food, nutrition and sweetener sectors.

The annual unofficial kickoff to Expo West—The State of the Natural and Organic Industry Keynote—added some star power to the dias. Maria Shriver, co-founder of the mission-driven brain health and wellness brand MOSH, called the room’s attendees “architects of change,” when it comes to formulating products that are not only good for individuals, but good for the world at large.

Only time will tell which brands will meet consumer demand and redefine what it means to add to the industry’s growing movement toward change. These standout made-with-honey products that we encountered offered creative all-natural sweetener solutions that challenged traditional norms and paved the way for a newstalgic, forward-thinking future. And—they tasted great.

Honey Orange Chintestle, Ya Oaxaca

Made with a perfect balance of honey, citrus, smoked chile pasilla and garlic, this versatile adobo marinade and sauce adds bold, complex flavors to a wide range of dishes that capture several key consumer trends. Crafted in small batches in Oaxaca, it offers an authentic taste of Mexico, appealing to consumers seeking authentic culturally rich foods. Plus, the unique flavor combination offers an exciting taste profile via high-quality ingredients.

Photo Credit: Ya Oaxaca
Photo Credit: Wella

Honey Matcha Crispy Treat Bars, Wella

These bars combine Mother Nature’s sweetener with the earthy richness of matcha, a trending food and beverage ingredient at Expo West. This unique flavor profile stands out in the growing functional snack and bar category, wrapped in a product packed with crispy rice and energy-boosting ingredients. Wella has created a clean label, on-the-go treat with a mindful balance of energy and enjoyment.

Honey Cinnamon Cashews, Sahale Snacks

Rich, buttery cashews are coated in a golden honey glaze, infused with a warm touch of cinnamon, creating a delicious and indulgent snack. The craving satisfier offers a sophisticated twist on traditional trail mix, with carefully selected ingredients and expert craftsmanship. Snackification is alive and well, and Sahale’s new SKU caters to consumers who are seeking a snack that feels as such but also can tide one over thanks to a rich source of healthy fats and protein.

Photo Credit: Sahale Snacks
Photo Credit: Honey Smoked Fish Co.

Variety Honey Smoked Salmon Stackers, Honey Smoked Fish Co.

A premium snacking experience that blends rich, smoky flavor with wild-caught salmon. Sweetness from the honey glaze brings a unique twist to traditional seafood snacks, reflecting the broader trend toward flavor innovation in the snacking industry. The combo pack includes tender, hand-smoked salmon filets and convenient salmon stackers, providing a versatile way to enjoy this nutrient-dense fish as a salad topper or a quick protein boost.

Key Lime Pie Frozen Dessert Sandwich, Jeni’s

A NEXTY Finalist in the Frozen Dessert category, this game-changing novelty is an indulgence that takes a classic dessert to new heights. Featuring honey and Jeni's ice cream nestled between two soft, perfectly baked cookies, this treat combines the best of both worlds: premium, artisan ice cream and a nostalgic, comforting dessert experience. In addition to its indulgent nature, Jeni's ice cream sandwiches also cater to the growing demand for better-for-you options, as they are made with thoughtfully sourced ingredients and real flavors.

Photo Credit: Jeni's

Missed us at Natural Products Expo West and want to promote the honey-sweetened product that makes you an architect of change? Email us at [email protected].