It’s no secret that Halloween 2020 got ghosted. Candy sales were down, and trick-or-treaters were left with fewer jokes to tell. But, have no fear — experts predict that Halloween 2021 is rising from the undead, and grab-and-go, individually packaged treats have never been more imperative.
The National Confectioners Association (NCA) reports that 82% of American ghouls and goblins say they will celebrate Halloween this year, with 80% planning to trick-or-treat, and 82% saying they will find safe and creative ways to celebrate. With Halloween being one the key seasons the confectionery industry depends on — accounting for approximately $4.6 billion in sales yearly during the eight weeks leading up to All Hallows Eve — 2021 is primed to make a big comeback.
Research commissioned by Hershey found that a whopping 86% of Americans aged 35 to 44 are more excited than ever before for Halloween 2021, and more than half (59%) of parents with kids under 18 already started thinking about Halloween by early September. What treats do they have in mind? Chocolates reign supreme, of course, followed by fruit and peanut butter combinations. Of course, snack-sized treats are the safe way to go, and these honey-infused options not only satisfy an all-natural sweetener to enjoy, but also provide tasty flavor combinations sure to cast a spell on Americans.
