Attitudes & Usage Study – 2022
Posted by National Honey Board on November 09, 2022
This study tracks awareness, self-reported usage, and perceptions of honey and other sweeteners. This year, the study showed that the health benefits and appeal of honey remain important, with honey messages focused on antioxidants and nutrients, followed by bee health, to be the most motivating to consumers.
Click here to download the full NHB A&U Study 2022 report.