Datassential Menu Tracking Report - 2023

The Datassential 2023 State of the Menu report for the National Honey Board shows very positive trends for honey across the foodservice industry. Honey maintains its high menu penetration, present on roughly six-in-ten menus. Though honey is seen most often at casual and fine-dining concepts, growth is expected across all sectors over the next four years. Since 2018, honey menu incidence has grown an incredible 26%, this is in part due to the sweet and spicy (swicey) flavor craze, with fried chicken sandwiches, boneless wings, and chicken and waffles becoming the fastest-growing dishes.

Some key findings include:

• +26% menu incidence growth since 2018. Positive projected growth for all segments.
• There is an opportunity to diversify how honey shows up on the menu; 50% of the time it shows up in entrees, and the other 50% is split among other menu parts (apps, sides, beverages, etc.) There’s ample room to grow our penetration in these other areas. LUNCH is also a major area of opportunity.
• Honey is most prominent in the fine dining segment, but positive growth is predicted for ALL segments – with QSRs in the lead.

Click here to download the full 2023 report.