Honey Highlighted in BJ's Restaurants' Fall Promotion


Firestone, Colorado – Pure, all-natural honey takes front and center at BJ's Restaurants from Oct. 30 through Nov. 12, in a "Snacks and Small Bites" limited time offer (LTO). BJ's has partnered with the National Honey Board to showcase the restaurant's new Fresh Watermelon and Feta Salad with Honey Vinaigrette, among other sides and small bites, with tabletop signage and stanchions featuring the Honey ONE logo in 127 restaurant locations nationwide.

BJ's and the National Honey Board also will promote the honey-inspired LTO via Facebook and Twitter to reach nearly 500,000 consumers via social media.

"We're thrilled for this opportunity to demonstrate honey's versatility through BJ's terrific new honey-inspired menu item," said Catherine Barry, director of marketing for the National Honey Board. "We expect BJ's Fresh Watermelon and Feta Salad with Honey Vinaigrette to be a hit among its customers, who know they can count on BJ's for great-tasting food."

About the National Honey Board
The National Honey Board is a federal research and promotion board under USDA oversight that conducts research, marketing and promotion programs to help maintain and expand markets for honey and honey products. These programs are funded by an assessment of one cent per pound on domestic and imported honey.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. currently owns and operates 127 casual dining restaurants under the BJ's Restaurant & Brewery®, BJ's Restaurant & Brewhouse®, BJ's Pizza & Grill® and BJ's Grill™ brand names. BJ's restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ's experience. The Company operates several microbreweries in addition to using qualified contract brewers to produce and distribute BJ's critically acclaimed proprietary handcrafted beers throughout the chain. The Company's restaurants are located in Arizona (6), California (60), Colorado (4), Florida (10), Indiana (1), Kansas (1), Kentucky (1), Louisiana (1), Nevada (5), Ohio (3), Oklahoma (2), Oregon (3), Texas (28) and Washington (2). Visit BJ's Restaurants, Inc. on the Web at http://www.bjsrestaurants.com.

Name: Andrea Schepke

Phone: 805-358-8801

Email: [email protected]