National Honey Board Launches Fourth Annual Minor League Baseball® Promotion

Firestone, Colo. – The National Honey Board is pleased to announce its fourth year of support for Minor League Baseball® (MiLB®) through its most ambitious program ever, featuring seven MiLB® teams in markets stretching from coast-to-coast. As the official natural energy booster of each of the teams, the National Honey Board will expand its honey messaging through a strong in-park promotion and broadcast media presence.

The 2011 promotion will include electronic and billboard ballpark signage that will be displayed throughout the 2011 MiLB® season. In addition, each ballpark will host between innings honey games and trivia activities for fans, directly engaging them in the honey messaging efforts. For a broadcast media presence, the National Honey Board's "High Energy Play of the Game" will be featured on each team's live play-by-play radio broadcast.

"We've really enjoyed working with Minor League Baseball®," said Bruce Boynton, CEO of the National Honey Board. "This is such a great opportunity to reach out to the entire family and promote honey as a natural energy booster."

This year's program will continue to incorporate a honey purchase incentive and will add ticket discounts to the offer. Discounts will be given on game day tickets ranging from buy one get one free to a specific dollar amount off. Each of the seven teams will also offer an exclusive discount of 10 to 15 percent on team souvenir merchandise. Both offers are tied to the proof of purchase (with original receipt) of a bottle of pure honey. The honey purchase incentive program will be supported through radio mentions, PA announcements, marketing handouts at the fan service desk and team merchandise stores of each ballpark, as well as banner ads on team website pages. Please refer to the following list for participating teams and specific discount information.

Albuquerque Isotopes, Triple-A, Albuquerque, New Mexico
Buy one ticket, get one free*
10 percent off team souvenir merchandise

Buffalo Bisons, Triple-A, Buffalo, New York
Buy one ticket, get one free*
15 percent off team souvenir merchandise

Corpus Christi Hooks, Double-A, Corpus Christi, Texas
Buy one ticket, get one free*
10 percent off team souvenir merchandise

Jacksonville Suns, Double-A, Jacksonville, Florida
Buy one ticket, get one free*
15 percent off team souvenir merchandise

Louisville Bats, Triple-A, Louisville, Kentucky
$2 off game day ticket*
10 percent off team souvenir merchandise

Richmond Flying Squirrels, Double-A, Richmond, Virginia
Buy one ticket, get one free*
10 percent off team souvenir merchandise

Sacramento River Cats, Triple-A, Sacramento, California
$2 off game day ticket*
10 percent off team souvenir merchandise
* Discount ticket offers are limited to specific weekday games. For more details and specific exclusions on discount offers, please visit http://www.honey.com/nhb/baseball.

The National Honey Board conducts research, advertising and promotion programs to help maintain and expand markets for honey and honey products. These programs are funded by an assessment of one cent per pound on domestic and imported honey. The National Honey Board is an equal opportunity provider and employer.

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Name: Catherine Barry

Phone: (303) 776-2337

Email: [email protected]