More bang for your sweetness buck.

You’ve heard the term “less is more.” Well, when you sweeten with honey, less is a LOT more. Not only is honey up to 50% sweeter than other sugars, so your clients can use less to get the same sweetness, but honey is a natural source of antioxidants, which help with inflammation and maintaining healthy cells. And naturally occurring prebiotics, which can aid in gut health.

Sweet honey, sweet graphic.

Research has shown that honey is a source of a wide array of vitamins, minerals, amino acids, and antioxidants. Flavonoids and phenolic acids, which act as antioxidants, are also found in honey. And while the amount and type of these compounds depend largely on the floral source, it’s easy to see that when you sweeten with honey, you’re getting a lot more than just sweet taste.