The delicious, unique flavor and natural sweetness of honey is the perfect complement to so many foods and usage occasions! And consumers are even more likely to purchase and consume honey when they understand more about how honey is made, who is responsible for keeping honey bees healthy and how honey bees are vital to sustaining the world’s food supply.

Retailers can spur incremental sales by educating their shoppers on honey’s distinction as a natural sweetener with a wonderful sustainability story. In fact, honey bees play a vital role in our global food supply, responsible for producing the honey we enjoy as well as pollinating about 35 percent of the foods we eat. Beekeepers are the crucial link in this process, responsibly harvesting honey from their hives while also caring for the bees to ensure their health.

The National Honey Board provides a wide range of information and educational resources that retailers can use in boosting their honey sales. Consumers find the “story of honey” fascinating, and retailers who communicate this information to their shoppers will see their efforts rewarded!