RETAIL PROGRAM OVERVIEW

The goal of our retail programs is to increase honey sales and usage by consumers while creating awareness of the important work that honey bees do while producing honey. We accomplish this by developing & implementing retail promotions that focus on the grocery, mass merchant and club channels, creating actionable opportunities for honey industry members to leverage our promotions with their retail customers.

Our strategy for retail promotions is often to partner with relevant brands & categories in order to deliver compelling programs that gain strong retail merchandising support. This partnership strategy allows NHB to share the cost of consumer offers and merchandising elements, which in turn enables us to increase program scale while moderating NHB’s own investment.

We measure & assess the impact of each retail activity we implement so that we can continuously learn and improve our programs. We use this information to increase our promotional impact over time while simultaneously identifying best practices for promoting honey at retail.