TRENDS

The retail channel accounted for 35% of total U.S. honey volume in 2019, at 213MM pounds the largest of any segment¹.

Retail honey sales rose in 2024, with dollar sales ahead +3.2% versus the prior year, unit sales up +4.3% and volume growing +4.5% compared to 2023².

Branded honey sales continued to outperform private label in the retail channel in 2024, with branded dollar sales advancing +7.2% while private label sales fell -2.5%. Consequently, private label’s share of dollar sales slipped to 38.6% in 2024 versus 40.8% in 2023².

Organic honey accounted for 14.2% of total honey dollar sales and 12.7% of total honey volume in 2024. This reflected a +8.1% increase in organic dollar sales and a +9.1% increase in organic volume over 2023².

The 12-ounce size continues to be the #1-seller in the retail channel, accounting for 24.0% of all honey dollar sales in 2024 followed closely by the 16-ounce size with a 22.7% share of dollar sales. Dollar sales of 12-ounce packages saw a respectable sales increase of +3.6% over the prior year².

¹ Source: USDA/ERS; Nielsen; Technomic

² Source: NIQ Total Store, Total US xAOC, 52 w/e 11/02/24