TRENDS

The retail channel accounted for 35% of total U.S. honey volume in 2019, at 213MM pounds the largest of any segment¹.

Retail honey sales rose in 2023, with dollar sales ahead +8.2% versus the prior year, unit sales up +2.6% and volume growing +3.5% compared to 2022².

Branded honey sales continued to outperform private label in the retail channel in 2023, with branded dollar sales advancing +13.6% while private label growth trailed at just +2.4%. Consequently, private label’s share of dollar sales slipped to 41.8% in 2023 versus 44.3% in 2022².

Organic honey accounted for 12.5% of total honey dollar sales and 10.9% of total honey volume in 2023. This reflected a +13.6% increase in organic dollar sales and a +7.9% increase in organic volume over 2022².

The 12-ounce size continues to be the #1-seller in the retail channel, accounting for 25% of all honey dollar sales in 2023 followed closely by the 16-ounce size with a 23% share of dollar sales. Dollar sales of 12-ounce packages saw an impressive sales increase of +11.2% over the prior year².

¹ Source: USDA/ERS; Nielsen; Technomic

² Source: NIQ Byzzer, Total U.S. FMCG, 52 weeks ending 12/30/23